About Us

Efuru Flowers is the founder of Flourishing Films, a Los Angeles-based production company and international film distribution and sales agency focused on developing and advancing media that can effect change.

Since the company’s founding in 2016, among her distributed titles are features, shorts, and documentaries that have screened at festivals including Sundance, Berlin, Tribeca, Cannes, Hot Docs, and Toronto.

Flowers began her career working for the late film director, screenwriter, and producer John Singleton at his company, New Deal Productions. This opportunity ignited her passion for film as both an art form and a vehicle for change and paved the way for her success as a creative collaborator with filmmakers and talent. New Deal is also where she made formative connections and began building her extensive network of professional peers in sales, distribution, finance, and production.

The impetus for Flourishing Films galvanized at Paramount Pictures, where Flowers worked in Feature Acquisitions. She recognized a significant gap in the market when it came to representation, sales, production, and distribution of film and video material created by and about BIPOC and other underrepresented communities.

In 2020, with the COVID pandemic and people of conscience demanding an end to white supremacy, Flourishing Films’ production arm has ramped up to offer companies and organizations socially and politically driven content that engages followers and supporters around mission-critical goals. A recent project for Black Women Rally For Action revealed first-person accounts of discriminatory practices in healthcare services for women of color who contracted COVID in Los Angeles County.

Currently, in post-production, Flowers is developing a series of short videos depicting a Black family doing normal everyday things and contrasting these activities with how others may see the Black community. This story is deeply personal, as it springs from Flowers’ Bay Area childhood growing up within a self-determined community at the height of the Black Consciousness movement, which valued creative expression through art, music, and dance and where Black heritage was celebrated beyond societal definitions of Blackness. 

Flowers is an alumna of the Producers Guild of America’s program, The Power of Diversity; Sundance Film Festival; Sundance Institute’s Financing Intensive, Berlinale Talents (Market Studio); and a member of Women In Film. She attended UCLA, where she earned a degree in Sociology.

She is a founding member and co-chair of Black Women Rally For Action – Los Angeles, a community organization dedicated to advancing health, economic and social equity for all Los Angeles County Black women through direct action.